Corporate Board of Directors
REAA consists of local chapters which function under a corporate board. The corporate board oversees strategic planning and decisions such as budget allocation, education approval, website direction and maintenance, political outreach, chapter development, and committee organization. Corporate board members are elected from existing chapter boards. All positions are volunteer.
Joe has served on the Corporate Board Since 2016 and on the Sacramento Chapter Board since 2012. Joe is Past President of the Sacramento Chapter. Joe is a Certified Real Estate Appraiser with twenty years of experience valuing properties in the Sacramento region and outer northern San Francisco Bay Area. Before entering the appraisal field, he worked as a business analyst at a large music and video distribution company and was a consultant for Microsoft's public sector sales division. He has developed several classes for REAA including Appraising in a Changing Market. He is an affiliate member of the Yolo. Board of Realtors and was a scoutmaster for Boy Scout Troop 131 in Woodland for many years. Go Ags! When not appraising, Joe bikes, camps, backpacks, and watches Manchester United soccer games.
Corporate Vice President
Mark has served on the Corporate Board since 2010 and the North Bay Chapter Board since its inception in 2008. Mark was the founding Vice President of the North Bay Chapter. Mark has been a licensed appraiser since 1992. His career started with a small independent firm in San Rafael, California. Shortly after licensing in 1991, he worked for Bank of America as a staff appraiser, senior appraiser, and finally on special projects for the national appraisal group. He took a position with Irwin Home Equity as the manager of the appraisal department managing appraisal services and reviews for retail, wholesale and correspondent lending in 31 states. A desire to work closer to home brought him to Washington Mutual where he won the 2005 Kudos award for production, nationwide recognition for the top 1% in the company. With a variety of production, review, and credit risk experiences gained in the prior years, he decided to leave banking and has been self-employed since 2005. His firm specializes in Marin county valuation projects and he resides with his wife in Sonoma.
Jessica is a native of the East Bay with a passion for local architecture, modern building methods, and analyzing market trends. She began working as the office manager of an appraisal firm in 1998. After completing her degree in Sociocultural Anthropology, she returned to appraising, enjoying the analytical nature of real estate valuation. In 2005 she earned a "Certified Residential Real Estate Appraiser" credential from the state of California, and in 2008 opened her own firm, Diablo Valley Appraisals. Jessica specializes in homes located along the 680/24 corridor, unique and complex properties, retrospective estate-settlement appraisals, and market value appraisals for private party and lending purposes. Jessica is a member of the East Bay Chapter.
Rob has served on the Corporate Board since 2018 and on the Sacramento Chapter Board since 2016. Rob is Past President of the Sacramento Chapter. Before entering the real estate industry, Rob was an M1-A1 tank crew member in the US Army. Rob began his career in 1998 assisting a certified appraiser while he finished his CIS business degree at the University of Northern Colorado. He then moved to California and used his computer/networking & appraisal knowledge for a start-up appraisal company in 2002 that eventually went nationwide. In 2006, he became an independent fee appraiser and has seen the ups and downs of the market. Rob is also a licensed CA real estate broker, a pool shark, and a tequila connoisseur!
Corporate Education Chairperson
Vicki is the chairperson for Education within REAA. Vicki Keeler grew up on the tennis courts and baseball fields of Santa Barbara. Vicki holds a real estate license and has been appraising since before cell phones, which is over 30 years. Vicki and her husband Tom started out appraising in 9 counties and have paired it down to Sacramento, Placer, El Dorado, and parts of Yolo. Vicki works primarily with Credit Unions and specializes in Relocation appraisals. Vicki is one of the founding members of the local appraiser group that eventually became REAA. Vicki is currently the Director of Education in charge of developing continuing education for appraisers. Short-term goals are to continue appraising and educating. Long term goal is to hit the road with a faithful sidekick Kody the standard poodle.
Corporate Past President
Corporate Past President
B. Penny Woods is a member of the Real Estate Appraisal Association (REAA) located in Northern California. In 2009 she was one of the founding members of East Bay Chapter of REAA and served as the President of the REAA Corporate Board of Directors for 5 years. As a Designated Member of the National Association of Appraisers (NAA) she is currently on the Board of Governors representing REAA.
Before becoming an appraiser, Penny worked as a Realtor and Property Manager, and continues to hold a Realtor license in Northern California. Her 36 year appraiser tenure started by working for a fee appraisal firm; obtaining appraisal experience with both residential and small commercial properties.
In 1994 she started her own firm doing traditional lending work, which eventually developed into specializing in only non-lender residential appraisals. This specialty includes unique and unusual properties, divorce, estate planning, litigation & expert witness testimony, and multiple areas of insurance claims.
She believes that the class information, variety of different people, and the industry networking that REAA and NAA provides to its members are invaluable in our changing work environment.
Carolyn has served on the Corporate Board since 2020 and the Central Valley Chapter Board since 2018. Carolyn is the current President of the Central Valley Chapter. While practicing real estate in Visalia in the 1970’s, Carolyn was a board of directors member on the local board of Realtors, a member of the California Association of Realtors, NAR, and worked on the legislative committee which helped to create the first time home buyers program. She also assisted two general contractors in completing their home building projects between 1977 & 1983. With the real estate market still in the tank in 1981, she gravitated toward appraising. In 1985 her husband Karl shut down his cattle business and joined her in appraising. Together they started “Richards Appraisals”, have remodeled 16 houses, and appraised thousands. She was the appraiser liaison to the Visalia legislative group and on the College of Sequoias Foundation board for several years. In 2001 Carolyn joined the Tulare County Executives Association as their appraiser representative and has served as president 3 times. It is one of the best networking groups in the tri-county area. Carolyn has been an annual speaker for “Realtor & appraiser personal safety”, a guest speaker at College of the Sequoias, and continuously councils homeowners on cost-effective ways to remodel their homes. She has been FHA-approved since 1984. Her business partner/husband is a VA & FHA appraiser and together they enjoy ballroom dancing.
Lourdes (Lou) Rusert
Lourdes or Lou as she is more commonly known by her friends and colleagues started her appraisal career as a staff appraiser for World Savings in 1991. She held various positions at World Savings as Legal Administrator, Senior Underwriter, and Coordinator for the Bank's fee panel for North Bay. She was Vice President/Region Appraisal Manager for the appraisal staff offices in Sonoma, Napa, Marin, Lake and Solano counties before she "retired" from the bank in 2008 and joined the fee world. She has extensive experience in rural properties and high-end homes. She volunteers in various organizations such as the Food Bank, Redwood Gospel Mission, World Vision Walk for Water to build wells to provide clean water in various countries.