Corporate Board of Directors

REAA consists of local chapters which function under a corporate board. The corporate board oversees strategic planning and decisions such as budget allocation, education approval, website direction and maintenance, political outreach, chapter development, and committee organization.  Corporate board members are elected from existing chapter boards. All positions are volunteer.

Joe Lynch
Corporate President

Joe has served on the Corporate Board Since 2016 and on the Sacramento Chapter Board since 2012.  Joe is Past President of the Sacramento Chapter.  Joe is a Certified Real Estate Appraiser with more than twenty years of experience valuing properties in the Sacramento region and outer northern San Francisco Bay Area.  Before entering the appraisal field, he worked as a business analyst at a large music and video distribution company and was a consultant for Microsoft's public sector sales division.  He has developed several classes for REAA including Appraising in a Changing Market.  He is an affiliate member of the Yolo Board of Realtors and was a scoutmaster for Boy Scout Troop 131 in Woodland for many years.  Go Ags!  When not appraising, Joe bikes, camps, backpacks, and watches Manchester United soccer games.  

Rob Perez
Corporate Vice President

Rob has served on the Corporate Board since 2018 and on the Sacramento Chapter Board since 2016.  Rob is Past President of the Sacramento Chapter.  Before entering the real estate industry, Rob was an M1-A1 tank crew member in the US Army.  Rob began his career in 1998 assisting a certified appraiser while he finished his CIS business degree at the University of Northern Colorado.  He then moved to California and used his computer/networking & appraisal knowledge for a start-up appraisal company in 2002 that eventually went nationwide.  In 2006, he became an independent fee appraiser and has seen the ups and downs of the market.  Rob is also a licensed CA real estate broker, a pool shark, and a tequila connoisseur!   

Jessica DiMaggio
Corporate Secretary

Jessica is a native of the East Bay with a passion for local architecture, modern building methods, and analyzing market trends. She began working as the office manager of an appraisal firm in 1998. After completing her degree in Sociocultural Anthropology, she returned to appraising, enjoying the analytical nature of real estate valuation. In 2005 she earned a "Certified Residential Real Estate Appraiser" credential from the state of California, and in 2008 opened her own firm, Diablo Valley Appraisals. Jessica specializes in homes located along the 680/24 corridor, unique and complex properties, retrospective estate-settlement appraisals, and market value appraisals for private party and lending purposes.  Jessica is a member of the East Bay Chapter.

Kimberlee Greenwood
Corporate Treasurer

Kimberlee has been a resident of Sacramento for almost 20 years. She moved to the region in her early 20s and was excited by the growth and development that Sacramento was venturing on.  Over the last 15 years, Kimberlee worked in the hospitality industry, at many of the wonderful restaurants that make up the farm to fork faces of Sacramento.  Her last position before changing industries, was at the California State University of Sacramento. As an event planner, where she supervised a diverse student work team, and coordinated with multiple departments throughout campus.

Kimberlee was first exposed to the residential appraisal world by her aunt and uncle and remembers taping hard copy pictures into reports, and photo copying Thomas guide pages to mark out comps. She is currently an appraiser trainee who is near the completion of her supervised trainee hours, and is preparing to take her Certified Residential Appraiser Exam. Kimberlee is fortunate to be training under the supervision of two Certified Residential Appraisers, both of which have over 20 years of experience in the greater Sacramento area. There combined knowledge has given her a diverse insight on the pluses and minuses of the industry, exposing her to financial lending and private party work. When Kimberlee is not studying for exams or working reports, she enjoys spending time with family, hiking, fishing, reading, or watching the Las Vegas Raiders.

Vicki Keeler
Corporate Education Chairperson

Vicki is the chairperson for Education within REAA.  Vicki Keeler grew up on the tennis courts and baseball fields of Santa Barbara. Vicki holds a real estate license and has been appraising since before cell phones, which is over 30 years. Vicki and her husband Tom started out appraising in 9 counties and have paired it down to Sacramento, Placer, El Dorado, and parts of Yolo. Vicki works primarily with Credit Unions and specializes in Relocation appraisals. Vicki is one of the founding members of the local appraiser group that eventually became REAA. Vicki is currently the Director of Education in charge of developing continuing education for appraisers. Short-term goals are to continue appraising and educating. Long term goal is to hit the road with a faithful sidekick Kody the standard poodle.

B.Penny Woods
Corporate Past President
. Penny Woods is a member of the Real Estate Appraisal Association (REAA) located in Northern California. In 2009 she was one of the founding members of East Bay Chapter of REAA and served as the President of the REAA Corporate Board of Directors for 5 years. As a Designated Member of the National Association of Appraisers (NAA) she is currently on the Board of Governors representing REAA. 

Before becoming an appraiser, Penny worked as a Realtor and Property Manager, and continues to hold a Realtor license in Northern California. Her 36 year appraiser tenure started by working for a fee appraisal firm; obtaining appraisal experience with both residential and small commercial properties. 

In 1994 she started her own firm doing traditional lending work, which eventually developed into specializing in only non-lender residential appraisals. This specialty includes unique and unusual properties, divorce, estate planning, litigation & expert witness testimony, and multiple areas of insurance claims. 

She believes that the class information, variety of different people, and the industry networking that REAA and NAA provides to its members are invaluable in our changing work environment. 

Lourdes (Lou) Rusert

Corporate Director
Lourdes or Lou as she is more commonly known by her friends and colleagues started her appraisal career as a staff appraiser for World Savings in 1991. She held various positions at World Savings as Legal Administrator, Senior Underwriter, and Coordinator for the Bank's fee panel for North Bay. She was Vice President/Region Appraisal Manager for the appraisal staff offices in Sonoma, Napa, Marin, Lake and Solano counties before she "retired" from the bank in 2008 and joined the fee world. She has extensive experience in rural properties and high-end homes.  She volunteers in various organizations such as the Food Bank, Redwood Gospel Mission, World Vision Walk for Water to build wells to provide clean water in various countries.


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